custom illustration
Client
NucleusLabs
Year
2021-2023
NucleusLabs first approached me first in 2021. They are a software company who, in their own words are passionate in “providing clinical case management solutions for community-based healthcare agencies.” Basically, they help people who help people. And they wanted to stand out from a crowd of other companies vying for attention at national conferences.
“we had really great feedback on your designs at the conference last week. So many people told us how drawn they were to the images, and how they embodied the essence of community services so well.'“
— Crystal, Solutions Team Lead
NucleusLabs is a software company, but makes a clear point to draw the focus toward the people served by the agencies that use their tech.
They create user friendly software solutions for person-centred case management
Therefore, the colours, illustration style, and fonts I chose reflected this. Friendly, person-centred and clear.
It was also super important that there be a diverse set of people represented in said illustrations. Just as diverse as the people that the health agencies serve!
